Bink Loyalty Card App

As a shopper, Bink customers want to be rewarded for their purchases in a seamless way, so that they can collect points and receive discounts on future purchases.

Client
Loyalty Card App - Bink
Service
App Design
Year
2020

Objectives & Goals

An easy way to collect points from my purchases and to have all my brands in one place digitally so there isn’t a need for physical plastic cards, removing clutter from my wallet and helping the environment.

My role

  • Produce a Proof of Concept (POC)
  • Develop a Style Guide
  • Liaise with the UX research team to dissect data
  • Sketch visuals
  • Create wireframes
  • Produce hi-fi visuals
  • Developer hand-off

Reflections

  • Perform UX audit
  • Work with our UX researcher to conduct a research plan
  • Test, test, test
  • Create a fully fledged Design System
  • Have a stronger voice
  • Deep dive into the product
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