Paul Fey

Over 20 years experience. A UI designer with a graphic design foundation. A design systems obsession. And AI changing everything I thought I knew.

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about ME

I HAVE A PARTICULAR

SET OF SKILLS

I'm Paul - UI designer, design systems obsessive, and someone who's spent two decades moving between agency, in-house and freelance. From small print studios to fintechs, retailers and healthcare platforms. The common thread: systems over one-offs, clarity over cleverness. This portfolio is the work I'm proudest of, the stuff where I learned the most.

Featured
‍Projects

Depop - Web Vision

Evolving the Depop web experience giving it a facelift for 2026.

Glo - Design System

A scalable multi-theme design system for British American Tobacco's flagship vaping apps.

Bink - Loyalty app design

Designing the digital wallet that quietly connects your payment cards to every loyalty programme you're already part of.

testimonial

Paul overdelivers at light speed. His ability to understand the problem is uncanny, his designs are innovative, and working with him is an incredible experience.

Robert Scott Carothers

Creative Director

testimonial

Paul was a great asset on a high-profile project -professional, adaptable, and driven by continuous improvement. Highly recommend.

Luke Simmons

Senior Product Manager

testimonial

Paul jumped in at short notice on a website re-skin, brought pages to life efficiently, and was a pleasure to work with. We wouldn't hesitate to bring him back.

Ed Parslow

Senior Project Manager

testimonial

Paul is punctual, professional, and consistently delivers beyond the brief. A well-rounded designer who quickly becomes a trusted part of any team. Wholeheartedly recommended.

Richard Young

Deputy Creative Director