hi, i'm paul, a
‍UI specialist and ai enthusiast

Good design that's simple but meaningful.

Father, husband, friend, design geek, suffering football fan, foodie, coffee snob, tea guzzler, box set junkie, film buff… all in that order

I’m a UI designer with 13 years’ experience crafting cohesive, scalable digital experiences across agency, in-house, and freelance roles. With a foundation in graphic design, I’ve developed a strong passion for design systems — building frameworks that bring clarity, consistency, and efficiency to products and teams.Super curious and forward-thinking, I’m now exploring how generative AI can enhance the design process, particularly in streamlining system creation and empowering more creative, intelligent design solutions.

Showcasing my Creative Design Work

A selection of Case Studies old and new.

Sainsbury's

Showcasing Sainsbury's flagship groceries online application
Digital Design
Native iOS & Android

Bink

Visual Design for loyalty card app
Visual Design
UI/UX Design
Style Guide

myglo

A Case Study for myglo design system
UI Design
Design System

Vision Direct

Web design and Design System creation for leading optical brand
Web Design
Design System