Sainsbury's

Sainsbury's customers needed a faster, more flexible way to shop for groceries while on the move or short on time. The goal was to design a native mobile app that felt intuitive to users of any cognitive ability, enabling them to complete a full grocery order for home delivery or in-store collection. Working within an agile team of UI designers, developers and testers, I benefited from a tight-knit squad where the scrum master and product owner kept communication clear and focused. A panel of 100 regular user testers provided invaluable pre-launch feedback that shaped the product throughout its development. UX resource on the project was limited, so I made the most of my time with the UX designer and gained deeper exposure to that discipline along the way. Design systems were not yet mainstream at the time, which made maintaining consistency more challenging — in hindsight, establishing a design system from day one would be my first priority if I were to tackle this project again today.